Why Smart Business Owners Often Write Confusing Marketing
The more you know about your business, the harder it may be to explain it clearly. That sounds backward. Expertise should make communication easier. Yet some of the most confusing websites, advertisements, and sales presentations are created by highly knowledgeable people. The problem is not a lack of intelligence. It may be the result of […]
Your Customers Don’t Need More Information—They Need Less Friction
Why making a decision easier can be more persuasive than adding another feature, benefit, or testimonial
How to cheat your diet
To Succeed At Your Diet, You Need To Learn The Right Way To Cheat On It. You would have to be a saint or a supermodel to be able to completely deny yourself every delicious fat-filled food that you love, just to lose weight. If you are neither, you need to learn to artfully dodge…
Five Habits That Make You Unhappy
No one wants to be unhappy. You unintentionally do things that make you stressed though. You would stop if you knew your mistakes and how they influence your well-being. Luckily, you can recognize these five misery-making habits and increase personal joy. 1. Rumination Most people brood about problems that make them unhappy and don’t consider…
10 Really Bad Habits You Need to Avoid
In the busy rush of life, it can be so easy to develop habits that are just not good for you! So which of these apply to you? And how exactly are they ruining your health?In the busy rush of life, it can be so easy to develop habits that are just not good for…
6 Ways to Trigger Creativity
Creativity is highly valued but hard to plan. How do you come up with a new idea and nurture it to fruition? How do you think “outside the box?” What is the origin of innovation? Well, there are certain time-tested ways to trigger creative thinking. These are methods of preparing the brain to concoct something…
Do you trust me or not?
Trust is the key element for any relationship—weather personal, casual or even online. We need for people to trust us so that they will buy from us, play with us or possibly even have a conversation with us. It takes 30-35 milliseconds to judge a person’s face and determine whether to trust them or not.…
5 tips to generate new ideas
Your brain is lazy. Don’t worry. It’s not your fault. That’s just how it evolved. It is always trying to conserve energy to be constantly ready it in case our survival is compromised. It hoards energy to be able to spark into action with the popular fight-or-flight response to a threat. Since brain processing consumes…
10 Things you did not know about your brain
1 – Your brain never stops changing It used to be believed that once we reach adulthood, new neuronal connections were not possible. Now, we know that our brains do change over time through experiences by a process called Neuroplasticity. When we learn new things, our brains start making new connections to reinforce learning and…
Brain myths
By definition, a myth, is a widely held but false belief or idea. Myths fuel storytelling, impact our belief systems, and give us hope and sense of relief. Myths bear sparkles of truth so they can be passed along without questioning. The reality is, myths are just myths. Unless you know they are a myth,…