Consulting & Analysis
Work With Doctor Fresco
See your marketing through the Buyer’s Brain.
I help brands, agencies, and teams uncover what’s working, what’s not, and why, using neuroscience, eye tracking, behavioral science, and advanced nalytics. My insights lead to clearer messaging, better experiences, and higher conversions.
Dr. German Garcia-Fresco, PhD
Neuroscientist · Entrepreneur · Author
What I Help With
Strategic analysis rooted in how people think, feel, and decide.
Uncover friction, confusion and missed conversion opportunities.
Find out what captures attention and what your audience ignores.
Make your messaging clearer, more compelling, and easier to say yes to.
Price and position offers in ways tht feel right and convert more.
Remove mental roadblocks and make the path to purchase effortless,
The Scientific Tools I Use
Data-driven insights. Human understanding.
Eye Tracking
See exactly where people look, how long they look, and what they completely miss.
DFRIS Software for Marketing and Persuasion Analysis
Using behavioral science and AI to reveal what attracts attention, builds trust, and drives customer action.
Facial-Expression Analysis
Understand emotional reactions, engagement levels and true audience response.
Predictive Attention Testing
Predict what will grab attention before launch. Save time and increase impact.
GSR Software for Stress and Attention Analysis
Tracking changes in skin activity to determine emotional and engagement states.
A/B Testing & Experimental Validation
Comparing marketing variations to determine which messages, designs, and offers produce better results.
Conversion-Friction Analysis
Identifying clarity, trust, choice, risk, and usability barriers that prevent action.
Cognitive Bias Analysis
Detecting the behavioral biases influencing attention, judgment, and purchasing decisions.
What You Receive
Clear, high-impact insights that focus on what matters most.
Screenshots, heatmaps, and callouts that show exactly what’s happening.
The why behind the behavior and decision patterns we uncover.
Specific, praactical steps your team can implement with confidence.
We review the findings together and align on your next moves.
How We Work
A proven process to turn data and psyclogy into better decisions.
1. Diagnose
We audit your assets, journey, messaging and offers to identify what's holding performance back.
2. Test
We run eye tracking, attention testing and behavioral diagnostics to uncover the truth.
3. Optimize
We turn insights into clear recommendations that improve clarity, engagement and conversions.
4. Advise
We support implementation refinement and ongoing strategy as your partner in growth.
Ready to Understand the Brain Behind the Buy?
Turn neuroscience, psychology, and buyer behavior into a practical system you can apply across your marketing, offers, and sales, immediatly.
Neuroscience. Data. Strategy.
Better Decisions. Better Results
Let’s uncover what your customers are really seeing, feeling and deciding.
Science-based frameworks that predict and improve performance.
Neuroscience PhD with 20+ years of research and real-world application.
Trusted by brands, agencies and teams across industries worldwide.
Your data and insights are handled with the highest level of confidentiality,