Mini Course
Cognitive Biases
Understand the hidden mental shortcuts that shape decisions, trust, value, and action.
This mini course gives you a practical, easy-to-use frameqork to apply 30 cognitive biases to your offers, ads, websites, pricing, and sales strategy, ethically and effectively.
Neuroscientist · Entrepreneur · Author
Inside the Cognitive Biases Mini Course
30 Buyer-Brain shortcuts that influence trust, value, urgency and action.
Cognitive Biases
Social Proof
Authority
Scarcity
Anchoring
Loss Aversion
Confirmation
Framing
Reciprocity
Examples + Where To Use Them + Ethical Application
30 Biases · Real Marketing Examples · Ethical Applications · Self-Paced · Immediate Access
Unlock The Mental Shortcuts That Drive Decisions.
Learn how to use the right cognitive bias in the right place, so your offers, ads, and messages feel more persuasive, more trustworthy, and easier to act on.
Stop guessing. Start using the right shortcut in the right place.